Get A handbook of management techniques : a comprehensive guide PDF

By Michael Armstrong

ISBN-10: 0749447664

ISBN-13: 9780749447663

ISBN-10: 0749449608

ISBN-13: 9780749449605

ISBN-10: 1429413832

ISBN-13: 9781429413831

Designed for simple reference, this significant other for managers and scholars encompasses a diversity of attempted and demonstrated instruments along new administration concepts which were constructed within the fresh prior. summary: Designed for simple reference, this significant other for managers and scholars encompasses a diversity of attempted and demonstrated instruments along new administration strategies which were constructed within the fresh previous

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Business format franchising Business format franchising is a system of selling and distribution organized through a contract between a principal seller (franchiser) and distributive outlets (owned by franchisees). This depends on the franchiser having an idea, a powerful brand name, and a ‘secret process’ or specialized equipment or goodwill that can attract customers. If this is the case, then the franchiser can grant the franchisee a licence, for a commercial consideration. The franchisee then exploits that name, idea or product and the commercial process is beneficial to both parties.

It acts as a control mechanism as customer reactions are also fed into it from market intelligence, the field sales force or marketing research. Information on sales analysis is fed into the system so decisions can be made as to whether or not forecast sales are being achieved. 44 This page intentionally left blank 45 11 Buying Behaviour Analysis DEFINITION Buying behaviour analysis aims to determine the factors affecting the behaviour of customers with regard to the purchase of existing or proposed products or services.

For existing company products, the analysis provides a basis for forecasts of future sales and for deciding on recycling actions. But the analysis of the stage in the life cycle which products already marketed by other companies have reached helps in decisions on whether to develop and launch new or substitute products. The analysis of the company’s own products covers: ᔢ ᔢ ᔢ ᔢ ᔢ trends in sales volume; trends in profit; trends in market share – rate of market penetration; economic trends (which may explain a growth or decline in sales); the pattern of sales – who buys, where they buy, to what extent they are first-time or repeat buyers; ᔢ consumer opinions about the product derived from consumer surveys, media comment or test-marketing; and ᔢ the features of the product compared with what is available elsewhere or is becoming available.

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A handbook of management techniques : a comprehensive guide to achieving managerial excellence and improved decision making by Michael Armstrong


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